As a business owner or marketer, you know how important it is to communicate with your customers. One of the most effective ways to do this is through email marketing, and when it comes to email marketing, there’s no better tool than Klaviyo.
Let me introduce Klaviyo and its key features that are very useful to your business.
Klaviyo is a cloud-based email marketing platform allowing businesses to create, send, and track email campaigns. But it’s much more than just an email marketing tool. Klaviyo also provides powerful segmentation, automation, and analytics features that help businesses tailor their email marketing to individual customers and maximize their ROI.
What Are The Features & Benefits Of Using Klaviyo In Your Business?
Let’s take a closer look at some of Klaviyo’s key features and how they can benefit businesses:
Segmentation
Klaviyo’s segmentation feature allows businesses to divide their email list into targeted groups based on customer behavior, demographics, and preferences. This means businesses can send tailored messages to specific groups of customers, increasing the likelihood of engagement and conversions.
Automation
Klaviyo’s automation feature allows businesses to build automated email campaigns targeted by specific customer actions or behavior. For example, a business could send a welcome email to new subscribers or a reminder email to customers who have abandoned their shopping carts.
Analytics
Klaviyo’s analytics feature gives businesses detailed insights into their email campaigns, including open rates, click-through rates, and rates, click-through rates, and revenue generated. Businesses can use this data to improve their email marketing strategy and make data-driven decisions.Many other features can be explored with the help of an experienced Shopify developer who knows the platform’s insights. Now, let us look at the benefits of Using Klaviyo.Klaviyo can benefit businesses if you have performed the right Shopify Klaviyo integration. It will increase revenue, Improve Customer Engagement, and Time Saving.
Increased Revenue
By sending targeted, personalized emails to customers, businesses can increase their revenue and ROI. In fact, according to Klaviyo, businesses that use their platform see an average increase of 46%.
Improve Customer Engagement
Businesses can improve customer engagement and loyalty by sending relevant messages at the right time. Klaviyo’s segmentation and automation features make creating personalized, timely messages that resonate with customers easy.
Time Saving
By automating email campaigns and using Klaviyo’s analytics to improve their strategy, businesses can save time and resources that can be used elsewhere.Klaviyo platform unifies all customer data and channels in one place, delivers unbeaten speed and time to value, and is built to be intuitive and easy to use so that every brand, regardless of size and expertise, can connect with their valued customers to grow more profitably and sustainably on their terms.
How To Get Started With Klaviyo?
Getting started with Klaviyo is easy. Here’s a step-by-step guide:
- Sign up for a Klaviyo account
- Connect your e-commerce platform or CRM
- Import your email list
- Set up your first email campaign
- Monitor your results and make adjustments as needed
To get the most out of Klaviyo, here are some tips and best practices:
- Use Klaviyo’s segmentation and automation features to create targeted, personalized messages.
- Experiment with email types like newsletters, promotions, and abandoned cart reminders.
- Use Klaviyo’s analytics to track your results and make data-driven decisions.
Getting Started With Flows
After configuring the Klaviyo in your store and setting up all the Klaviyo settings as per your store.You can all set to create your first flow for your store. You can use the flow to engage your customer base throughout their lifecycle with your brand.A flow is a sequence of automated actions, including email and SMS messages, triggered when a person performs a specific action, such as when someone joins a list, is added to a segment, makes a purchase, or abandons their cart.
When you set up the Klaviyo account, there are some useful and impactful flows you will likely want to create and set live first to welcome subscribers to your brand and communicate with their customers about their transactions. For a comprehensive understanding of Klaviyo’s capabilities, be sure to read our Klaviyo review.
Flows
After configuring your company details in the setup wizard, you can navigate to the Flows tab in your account. Here you will see many flow options that are best for your store. Also, these flows are pre-populated for you so that you can select and publish that flow and review your analytics of that flow.These Flows will contain default templates that provide a layout and example text. Most of these templates will be configured to pull in the content through your integration, including dynamic data that can be used to personalize your emails for your audience.
Basic or Suggested Flows
There are some flows that you must configure and set in your store. Here are the flows.
- Welcome series flow
- Abandoned cart flow
- Browse-abandoned cart flow
- Post-Purchase flow
- Customer win-back flow
These are the steps to create a flow in your store and please find them below steps.
Step-1) To create a new flow, click the Flows tab in your account’s main navigation sidebar and click the Create Flow button.
Step-2) When you click that button, you see the toolbar at the top to search flows. You can search flow through keywords (i.e., Welcome series flow) from here.
Step-3) If you want to search for a flow related to a specific eCommerce integration, choose the integration from the dropdown menu. This will then only show flows that work with your platform.
Step-4) Once you have chosen which goal-based flow to set up, click the tile to create this flow.
Step-5) Whether you create your flow from scratch or the Flows Library, you’ll need to name your flow. You and your colleagues should easily understand the name of your flow. Because when you create the number of flows, then it will help you to Stay organized.
Once you create the flow then, you will see that flow’s structure, will see that structure, triggers and flow filters.
Also, I added below the reference links for you to help in your Klaviyo setup and creating your first flow in Klaviyo.
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Setup Klaviyo: https://help.klaviyo.com/hc/en-us/articles/115000255731
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Creating Flows: https://help.klaviyo.com/hc/en-us/articles/115002774932
Conclusion
Klaviyo is a powerful email marketing platform that can help businesses increase revenue, improve customer engagement, and save time. Businesses can use Klaviyo’s segmentation, automation, and analytics features to create targeted, personalized email campaigns that resonate with customers.
Elsner has become an official partner of Klaviyo, making us the right choice if you want to scale your business with this tool. We have the right resources to boost your business performance. Connect now for better guidance. If you’re not using Klaviyo, now is the time to start.
