In the expeditiously changing landscape of e-commerce and digital marketing, staying at the forefront of the curve is paramount. HubSpot, a prominent marketing and sales software provider, persistently releases new features to help businesses simplify their marketing efforts.
One of the most thrilling developments in recent times is the integration of HubSpot with Magento Development, a popular e-commerce platform. In this blog, we’ll explore the latest features HubSpot has to offer and delve into the advantages of integrating Magento with HubSpot to supercharge your marketing and sales strategies.
The Evolution of HubSpot
HubSpot has come a long way since its inception as a marketing automation platform. It has grown into an all-in-one CRM (Customer Relationship Management) and inbound marketing solution with an array of features designed to attract, engage, and delight customers.
What’s New?
CRM Customization:
CRM customization allows teams to personalize their experience, accessing only the necessary data for their role. This eliminates distractions and improves efficiency so they can focus on what matters most – your customers.
CRM customization allows you and your team to use custom objects, properties, and associations to organize specific data models in HubSpot’s Smart CRM. You can configure deal pipelines, board views, index pages, record pages, and more. Extensions allow developers to use HubSpot-built components to create new UI elements that display custom information.
Mobile Messaging Promotion (SMS) : Use mobile messaging to drive meeting bookings, provide event updates, or run time-critical promotions. Leading businesses use SMS to create timely and direct connections that deliver exceptional business results. SMS creates a direct line to engage with your customers to deliver relevant and timely messages.
With HubSpot’s SMS feature, you can build targeted messages that fit inside your customer journey. HubSpot’s SMS feature empowers businesses to have relevant conversations at scale. In today’s digital era, customers expect individualized experiences that cater to their unique needs and preferences.
Commerce Hub: Introducing its newest product, Commerce Hub, an easy-to-use B2B commerce suite with its consumer platform. With this product you can simplify your prospect-to-revenue process to get paid faster, maximize revenue, and save time.
Enjoy commerce features such as quotes, subscriptions, invoices, payment links and much more. Also, smoothly integrate with an Active Stripe account for payment operations and Quickbooks for financial settlement.
New Webflow App: Take advantage of the newly certified and updated Webflow app to integrate and style forms of HubSpot in Webflow, and add chatbots and assets to your Webflow site. With this app, you can enable contact data sharing between systems, and utilize this contact data in pursuit of more potent marketing and sales.
HubSpot AI : Advanced AI features help you work smarter through task automation and presenting valuable insights across the HubSpot consumer platform. Whether it’s drafting content, simplifying workflows, or improving data analysis, HubSpot’s AI tools empower you to stay ahead in the current fast-paced business landscape.
AI Product Launches in 2023 :
- Content Assistant across landing pages, marketing email, CTAs, SMS
- Image generation
- AI email subject line generator
- Social post captions & Blog post summaries into social
- AI Sales Forecasts
- Predictive Deal Health Scores
- Content Assistant in Gmail, Outlook
- AI Chatbots
- Content Assistant in Inbox
- Content Assistant in Knowledge base
- Conversation Summary
- AI website builder
- Content Assistant for website pages and blog
- Image generation
- AI-generated social copy within blog editor
- AI blog title generator
Magento HubSpot Integration
Integrating HubSpot and Magento helps to improve e-commerce sales from new consumers and increase repeat sales from existing consumers. The connector passes all consumer data and attributes from your Magento store into HubSpot, including:
- Order Information
- Recent Activity
- Browser Type
- Abandoned Carts
- Lifetime Customer Statistics
- Average Order Value
AUTOMATE AND PERSONALIZE:
ABANDONED CART NURTURING :
Customize your follow-up emails with images, URLs, and names for the high-value items in any abandoned cart. Using the HubSpot workflow tool, you can transfer a timed series of customized emails to your contacts who abandoned a cart, automating the follow-up process and improving conversion rates from cart abandoners.
UPSELL, CROSS-SELL, AND REORDER EMAILS :
If you’ve set up your store shopping cart with upsell and related product information for your top sellers, then you can create customized emails for people who purchase them. Transfer a timed series that seamlessly integrates product images, names, and URLs for upsell and cross-sell items and start marketing like Amazon.
LASER TARGET
YOUR ONE-OFF EMAILS AND PRODUCT LAUNCHES:
The HubSpot/Magento connector synchronizes all your former data for consumers, making it possible to generate lists of every consumer who purchased specific products or categories.
NURTURE CUSTOMERS
TO BECOME REPEAT CONSUMERS VIA SOCIAL INBOX AND CUSTOMIZED CONTENT :
HubSpot’s social messaging and intelligent content tools help you break out of the inbox and customize your consumer experience, both on your website and on social media. With Social Inbox, you can hear what your consumers are saying on Twitter and acknowledge with helpful content and suggestions, and with smart content, you’ll be able to make changes to what a visitor sees on your online store according to rules you create. Transform your store to function like those of the market dominators in eCommerce.
ATTRIBUTE REVENUE GENERATED
TO SPECIFIC MARKETING CHANNELS AND CAMPAIGNS :
HubSpot’s suite of data analysis and reporting tools allows you to rapidly and easily see which traffic sources or promotion actions turned into revenue for you during any given time period. Generate a report in seconds and email it to anyone in the company; you can even set up recurring reports so everyone can keep track of the company’s progress.
Integration Features
Integrate Magento Abandoned cart data , Order, Customer data into HubSpot :
Completely TURNKEY integration. No field mapping. No complicated pricing.
Abandoned Cart Nurturing :
Customize your follow-up emails with names, URLs, images and for the most high-quality items in any abandoned cart. Using this workflow tool, You have the ability to deliver a timed series of customized emails to your contacts who abandoned a cart, automating the follow-up process and increasing conversions.
Upsell, Cross-sell and Re-order Emails :
Assuming you’ve configured your Magento shopping cart with related products and upsell details for your top sellers, then you can create individualized emails for consumers who buy them. Transmit a planned sequence that seamlessly integrates product images, names, and URLs for upsell and cross-sell items.
Conclusion
The integration of Magento and HubSpot brings a wealth of opportunities for e-commerce businesses. By combining the power of HubSpot’s latest features with the robustness of Magento’s e-commerce capabilities, you can take your marketing and sales strategies to the next level. Enhanced personalization, streamlined marketing efforts, and improved reporting are just a few of the benefits you’ll enjoy.
Take advantage of this integration and propel your e-commerce business to new heights. Your customers will thank you, and your bottom line will reflect the positive change. Seeking further details in Hubspot and Magento Integration? You’ve landed at the right place, Reach out to us to know more about these integration services.
