Tag: Australian consumer behavior
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Creating Personalized Shopping Journeys on BigCommerce
This year, shoppers in Australia are grappling with prolonged financial pressures, significantly impacting Australian Consumer behaviors. For instance, average order sizes have noticeably contracted compared to four years ago. Data from the Australian Bureau of Statistics (ABS) reveals a mere 1.1% increase in discretionary spending on goods throughout 2023, while non-discretionary spending saw a substantial…