Shopify Lead Generation: Strategies to Grow Your Customer Base

Have you ever wondered how successful small eCommerce business owners maintain a steady stream of new customers? Well, the answer to this lies in a robust lead generation strategy. For Shopify store owners, mastering lead generation can mean the difference between a thriving business and one that struggles.

Tobias Lütke, the co-founder & CEO of Shopify, has said that the world would have more entrepreneurship if everyone had someone who was committed, available, and knowledgeable about Shopify and entrepreneurship. He also said that Shopify needs to expand the market and that competitors should work together to convince more merchants to sell online.

In this detailed blog post, we will explore some of the proven strategies to increase your Shopify leads, from rewarding referrals to leveraging SEO, all designed to help you grow your customer base and drive sales. So, before you reach out to a professional Shopify development company, it is suggested to meticulously read this blog post. Let’s get started:

Shopify vs. Other Platforms: Everything You Need to Know

First of all, it is important to explore the key distinctions between Shopify and other platforms which you as a Shopify store owner must be clear about. It will help you to get a good idea about the intricacies and functionalities of this platform that in turn, will ensure your success. You can even get in touch with a leading agency to reap benefits from the best-in-class Shopify development services that they tend to offer. Now, let’s move on:

What is Known as Lead Generation?

Lead generation entails the process that involves searching for and cultivating prospective customers. So, it typically involves the identification of potential leads, which is followed by collecting their contact information, emphasizing them, and ultimately passing these leads to sales teams. Lead generation is done to attract new leads. It can be achieved through employing various useful techniques. Some of these are search engine optimization (SEO), lead magnets, and referral programs. To learn further, you can hire an agency offering cutting-edge Shopify development services.

How to Increase Shopify Leads: Effective Lead Generation Strategies to Follow?

Shopify says that a conversion rate of 3.3% or more is good: in fact, it would put you in the top 20% of all Shopify stores. If your conversion rate is 3.3%, that means you can expect three people for every 100 people who visit your store to make a purchase. (Source)

In case you are looking forward to attracting qualified leads to your Shopify store then there are certain strategies that you should follow. Here are a few notables that you should know about before hiring a recognized Shopify development company:

Rewarding Referrals

Referral programs aim to offer incentives to existing customers for recommending your service or product to people who are present in their network. Whenever any of your customers join your referral program, they are likely to get a unique link that they can share with their friends and family. Another thing that they can do is to post it on social media along with their recommendation.

When a new customer considers purchasing through the link, the referrer will get a reward. It can be anything like discounted rates, free products, or exclusive access to new content or events. You can even focus on encouraging your customers to participate in word-of-mouth marketing on social media platforms. As a part of it, you need to reward user-generated content featuring your brand. In case you are looking for any Shopify development services like Shopify website design, all that you need is to hire the best Shopify developers.

Producing Video Content with CTAs

Crafting informational and entertaining videos can earn organic traffic on platforms such as YouTube. Viewers can turn into qualified leads by tapping on to call-to-action or CTA buttons that are embedded in the videos, channel pages, and video descriptions. These CTAs tend to play a key role in directing viewers to create an account, sign up for newsletters, or perform other actions, providing you with their contact information.

Launching a YouTube channel takes time but can have significant payoffs. You should start by building a list of video ideas, creating content, and posting consistently. Another important thing is to include clear CTAs in video descriptions to drive traffic to your website.

Leveraging Lead Magnets

A lead magnet is a powerful tool to capture contact information from potential customers in exchange for a free asset, resource, or tool. All that you need is to feature your lead magnets on important landing pages on your website which makes it effortless for customers to input their information. In this regard, you should make sure to ask for necessary information, such as email addresses, to avoid deterring visitors.

Your lead magnet should offer something valuable to your target customers. It can be exclusive market research reports, surveys to determine product suitability, access to an ebook, or a free tool like a quiz, app, template, or infographic. In case you want to know more, you can approach a professional Shopify website design agency or hire Shopify developers. They will let you know how to increase Shopify leads.

Crafting a Blog or Newsletter

Creating pertinent blog posts is known to be a highly effective content marketing strategy that is designed to engage leads naturally interested in acquiring information about your business. A great blog post strategy can help you earn quality leads who are looking for valuable information. In this regard, you should choose a focus for your blog content—whether instructional, informational, or personal. Along with that, featuring clear CTAs for directing traffic to your website or eCommerce store is also going to greatly help. You should even make sure to include lead magnets in your blog posts and post regularly. But, in this regard, your main focus should be on content that meets your target market’s needs.

You can also capture email addresses by including a sign-up form for a newsletter. Newsletters are known to be a form of email marketing that helps in capturing leads by offering pertinent and valuable content to your target audience. You should even make sure to leverage email marketing tools such as Shopify Email to design campaigns, automate email sequences, and stay current with analytics. You can opt for the best Shopify store development services to get expert aid.

Optimizing Your Content for Search Engines

Search engine optimization or SEO helps in improving the visibility of your website on search engine results pages (SERPs). It typically involves leveraging certain techniques such as keyword optimization, crafting quality content, link building, and focusing on technical aspects like site architecture and speed.

You can make use of SEO for raising the ranking of different content types. It typically entails product pages, website landing pages, social media posts, and content marketing campaigns like blogs. So, by employing effective SEO strategies, you would be able to attract more organic visitors who search for related queries on Google and Bing. Thus, it facilitates increasing your potential leads.

Launching a Podcast

You can consider starting a podcast that is related to your industry, company, products, or services. This long-form content lets you gain a better understanding of the industry trends, interview thought leaders, or describe solutions for the pain points of your customers.

Building an audience for your podcast can typically take time, but audio content is relatively inexpensive when compared to conventional marketing methods such as direct mail or paid ads.

Networking

Another effective strategy would be to organize events and invite content creators and entrepreneurs in your industry. It is a great way to generate more leads. Apart from that, you can host panel discussions with thought leaders, perform product demos for customers, or sponsor networking mixers. You can also discover leads by attending industry events such as conferences and trade shows.

Giving a talk, having a booth, or interacting with prospective customers is an excellent way to cultivate leads, gauge their interest, and address their questions. Not only that, but it helps you to get their feedback along with contact information. You can hire Shopify experts or opt for the best Shopify theme development solutions.

Collaborating and Cross-Promoting

You can collaborate with brands in your industry through cross-promotion campaigns to earn quality leads. As a part of it, you should focus on writing guest blog posts on other websites linking back to your website or including a lead magnet for your company. Another effective way involves establishing partnerships with brands that are focused on offering complementary products or services and running joint campaigns.

Building trust with individuals and companies in your industry helps boost your reputation and generate leads from your collaborators’ customer bases. Make sure to opt for the assistance of Shopify expert developers, if you want to know more.

In a Nutshell

So, for those who are looking to elevate your Shopify store’s success, implementing a diverse range of lead generation strategies can significantly boost your customer base. Whether it is through SEO, referral programs, or engaging content, each tactic plays a crucial role in attracting and converting leads.

Start today by integrating these strategies to watch your business thrive. With the right approach, you can turn potential customers into loyal ones, driving sustained growth for your Shopify store. In case you are looking for expert assistance, you can get in touch with Shopify expert developers. As they have years of expertise in this domain, and so, they can help you to achieve the best-in-class outcomes.