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Problem statement
Before integrating Zoho CRM, PouchMakers encountered several challenges in its growth and efficiency. Their data needed to be organized and were scattered. Due to this, the task becomes tedious and very time-consuming. The sales process was not effective and up-to-date. All the problems summed up and increased the consumption of time and the users of the website were having a bad user experience that reduced the sales of the company.
What was the challenge?
- The data was fragmented. They do not have any method for organizing the data.
- They are performing the task manually which leads to more time and resource consumption.
- Their integration was not good, creating chaos and the users were not getting proper information, leading to a bad user experience.
- Their sales process was not consistent and needed a proper methodology.
The solution we provided
- To address these challenges we have a comprehensive solution centered around Zoho CRM enterprise, incorporating the following key elements:
- Integrated Zoho CRM to align with their unique business process and requirements, ensuring seamless integration into existing workflows.
- WhatsApp was integrated for business messages that helped in setting up real-time conversations with the users.
- To make their marketing more effective Google Ads, and Servetel IVR were integrated which helped bring new leads and customers.
- The website inquiry form was integrated so that any lead can not go untracked.
- Indiamart leads integration with Zoho CRM
- Data migration was set up between ERP and CRM so that it could maintain the company’s continuity.
Results Achieved
The Implementation of Zoho CRM, coupled with the integration solutions and customizations, resulted in significant growth of the company. Their sales increased by 66% and their website traffic increased up to 78%. Due to the sales and marketing strategies, they could target 30% more new customers
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