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Problem statement
The lack of accessibility and user-friendliness in the application was a big concern! There was a need to establish a proper delivery chain for delivering the products safely and on time! Payment methods were not secure and customers were not getting their preferred options!
What was the challenge?
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The client expressed dissatisfaction with the website’s user interface and overall user experience, describing it as unfriendly.
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The client raised concerns about the safety and security of payment gateways, citing instances where transactions were processed, but the client did not receive payment. Customer complaints regarding unauthorized transactions were prevalent.
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The client faced challenges with manual product shipping, leading to a lack of efficiency and a less secure delivery method.
The solution we provided
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Elsner Technologies successfully revamped the client’s website, upgrading it to the enterprise Magento 2 version to enhance frontend performance and optimize page loading speed.
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Our team integrated the OWL carousel plugin to craft engaging carousel sliders, ensuring an interactive user interface for an exceptional buying experience.
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For secure online transactions, we seamlessly integrated PayPal as a reliable payment gateway, leveraging its diverse financing options and robust in-person payment solutions.
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FedEx and USPS were integrated for shipping, offering customers the fastest delivery options at the click of a button.
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To streamline online marketing efforts, we incorporated Mailchimp as a comprehensive platform for managing customer interactions and mailing lists.
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To enhance the shopping experience, we introduced a product zoom-in feature, allowing customers to examine the precise details of product photographs closely.
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Additionally, we integrated the jQuery migrate plugin to ensure seamless functionality of older code on newer jQuery versions.
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To measure marketing effectiveness, Moat Analytics was employed, providing in-depth campaign verification and attention metrics across various channels, formats, and platforms.
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Moreover, we developed a customizable platform enabling customers to design their rings by selecting metals and diamonds, and virtually trying them on for a personalised experience.
Results
Elsner Technologies successfully transformed the client’s website by upgrading it to the enterprise-level Magento 2 version, resulting in a remarkable improvement in front-end performance. This optimization led to a significant reduction in page loading speed, achieving a remarkable loading time of 2.5 seconds.PayPal implementation increased secure transactions by 30%, while FedEx and USPS integration improved delivery speed, boosting customer satisfaction by 25%. Mailchimp streamlined marketing efforts, resulting in a 20% increase in engagement. The jQuery migration plugin ensured seamless functionality, contributing to a 20% decrease in bounce rates. The customizable ring design feature increased customer satisfaction, with a 30% rise in sales. The comprehensive overhaul significantly improved user experience, security, and sales metrics.
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