Should You Ditch Hootsuite for Zoho Social? Let’s Find Out!

If you are managing Social Media, your one and only dream is to access all things social in a single place. Handling multiple clients and publishing for them is not an easy task, we need an alternative that gives almost the perfect results and allows one to discover the capabilities of Social Media.

Promoting your business via social media actually plays a crucial role in today’s times, but what tools to use, what to ditch is always the more important question. This blog covers the details of Zoho Social and Hootsuite to help you make an informed decision. 

In the cutthroat world of social media, where every post and comment is a tiny battle, are you wielding the right weapon? You might be a Hootsuite loyalist, but have you heard the whispers of Zoho Social? Today, we dissect these two social media management giants to see if it’s time to ditch your familiar friend for a fiery new romance. Buckle up, because we’re about to find out: Should Hootsuite get the boot, or is Zoho Social just a fleeting fancy?

What are the key Features of Zoho Social?

User-friendly interface

Zoho Social offers a user-friendly interface, making it easy for businesses to navigate and utilize its features. The intuitive design ensures that users can quickly familiarize themselves with the platform, saving them time and effort in learning how to use the tool effectively. With Zoho Social, you won’t have to spend unnecessary time figuring out how to manage your social media marketing campaigns.

Free trial with no credit card required

Zoho Social provides a 15-day free trial for users to explore the platform before making a purchase. The best part is that you don’t need to enter any credit card information to access the trial. This allows you to evaluate the tool and see how it fits your social media marketing needs without any commitments or financial obligations.

Affordable pricing with no hidden costs

When it comes to pricing, Zoho Social offers a more affordable option compared to Hootsuite. The standard plan for businesses starts at $10/month, while Hootsuite’s basic plan, known as the “Professional” plan, starts at $99/month. With Zoho Social, you’ll have access to essential social media management features at a more budget-friendly price. Plus, there are no hidden costs, ensuring transparency in your investment.

Feature Comparison Between Zoho Social and Hootsuite

Before choosing a social media management tool, it’s essential to compare the features offered by different platforms. Here’s a breakdown of how Zoho Social and Hootsuite differ in terms of essential features.Zoho Social supports a comprehensive range of social media platforms, including Facebook, Instagram, YouTube, TikTok, LinkedIn, and more. It covers major platforms that are crucial for building a strong social media presence. In comparison, Hootsuite also supports the same platforms but lacks the direct integration with Google Business Profile.

Publishing and scheduling capabilities

Zoho Social offers powerful publishing and scheduling features that make managing social media campaigns efficient. It allows multi-channel publishing, custom scheduling, rescheduling, and provides a scheduled posts tab for easy management. Additionally, Zoho Social has an in-built RSS feed feature, allowing users to curate content and share it seamlessly. Although Hootsuite offers similar publishing and scheduling features, Zoho Social’s user-friendly interface makes the process more straightforward.

Monitoring and analytics features

Zoho Social provides in-depth analytics for various social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and Pinterest. These analytics help you measure your metrics, generate custom reports, and refine your social media strategy. Hootsuite, on the other hand, offers comprehensive analytics as well but doesn’t include insights for platforms like YouTube and Pinterest.

Pricing Analysis of Zoho Social and Hootsuite

When comparing pricing plans, Zoho Social offers significant cost savings compared to Hootsuite. Here’s a breakdown of the pricing details:

You save 84.9% with Zoho Social

• Zoho Social: $10/month
• Hootsuite (Professional plan): $99/month

Zoho Social provides a free trial with no credit card required, allowing you to explore the platform without any financial commitments. In contrast, Hootsuite requires credit card information for the trial.

Moreover, Zoho development services offer a forever-free version with limited features, ensuring that businesses of all sizes can access a social media management tool without incurring additional costs.

Zoho Social’s Unique Advantages

Intuitive user interface

Zoho Social stands out with its user-friendly interface that simplifies the social media management process. The uncluttered design and intuitive navigation ensure that even beginners can quickly adapt to the platform and effectively manage their social media campaigns. You won’t waste time figuring out how to use the tool, allowing you to focus on creating compelling content and engaging with your audience.

In-depth analytics for social media platforms

Zoho Social provides comprehensive analytics that help you measure the success of your social media campaigns across multiple platforms. From Facebook to YouTube and Pinterest, Zoho Social covers a wide range of social media platforms, ensuring that you have the necessary insights to optimize your strategy. This data-driven approach enables you to make informed decisions and refine your social media marketing efforts.

Easy process for adding brands and team members

As your business grows, you may need to add more brands and team members to your social media management tool. Zoho Social streamlines this process by allowing you to easily add members and brands with the professional plan. In comparison, Hootsuite restricts this feature to their Business and Enterprise plans, limiting your flexibility in managing multiple brands and team members.

Clearing the cloud

Zoho Social offers a user-friendly alternative to Hootsuite. With its affordable pricing, intuitive interface, and powerful features, Zoho Social provides an attractive option for businesses looking to streamline their social media management. Whether you’re a small business or a large enterprise, Zoho Social can help you achieve your social media marketing goals effectively.Hootsuite boasts a healthy marketplace of integrations, but Zoho Social takes a different approach. Here’s why it might just be the social media matchmaker you’ve been waiting for:

Built-in Bonanza

Zoho is part of a vast ecosystem of business apps. Imagine scheduling a Facebook post and then seamlessly attaching a Zoho Invoice for easy payment processing – all within the same platform. With Hootsuite, such integrations often require third-party add-ons.

Data Dynasty

Zoho integrations allow you to weave a beautiful tapestry of data. Imagine nurturing leads in Zoho CRM and then automatically creating targeted social media campaigns based on their interests. This data flow can be a game-changer for businesses that crave a unified customer experience.

Flexibility for Freelancers

If you’re a freelancer juggling multiple clients, Zoho Social lets you manage all their social media channels effortlessly under one roof. No more switching between logins – a lifesaver for those who wear many social media hats.

While Hootsuite offers a wider range of third-party integrations, Zoho’s strength lies in its native integrations and data cohesion. This can be a major advantage for businesses that are already invested in the Zoho integration ecosystem.