While you are reading this sentence, what do you think would be the number of blog posts published by WordPress?
Almost 24 blog post every second! Surprising right? If we consider other platforms, the number is only going to get higher.
This number suggests that it is really difficult to stand out from the competition. And in this situation what if someone scams you and claims to make your site at the topper most of the popper most within a month.
This sounds quite frustrating for the one who is striving to apply best SEO practices and also knows that Google changes its ranking algorithm every day without declaring.
And in this situation, whichever digital marketing agency claims should know that SEO takes time and no shortcuts can be applied.
With people conducting more than 2.2 million searches every day, it takes time to show up on the front page of the search results.
Where can we go wrong and why do we lag behind in ranking?
The only answer to the above question is by doing SEO wrong. But the next question is what is SEO?
Search Engine Optimization(SEO) is the process that affects the visibility of the web page in the search engine results. The process includes optimization of over 200 ranking factors.
Keywords, design, content-cluster suggestions, back-links, LSI keywords, site speed……? Everything!
You need to invest time and money in optimizing every possible aspect listed in the Google ranking guide. It gives more visibility in the search results and helps in generating more revenue.
You need to understand the process of how SEO works and how you can show up your website for different search keywords. It is the magic that you have to weave for your business. You need to build a more treatable site in order to get rank above your competitors.
How long is it going to take?
An extensive study by Ahrefs refers that, an average of the top ten pages in the search results is more than two years old. Adding more to the information, pages ranking on the top are on an average three years old.
How SEO impact the business?
Today the market has SEO savvy competitors who have left no stone unturned in driving the maximum traffic towards their site. With almost 75% of businesses investing in SEO, there is more than just the rank that Good SEO offers. Let’s find out more on the offerings.
SEO drives sales:
If you want to buy a laptop bag, where would you go first and search? Obviously online over Google or any other search engines.
Almost 80% of consumers start their product search online. And if your business fails to make up an online presence, a significant portion of your potential client doesn’t even know about your business existence.
The scenario can be changed by implementing the best SEO techniques and investing in SEO. You will definitely see the results after implementation in the coming years.
SEO Works upon Lead generation:
Having a business on page, we need to mainly focus on Lead generation. You set the goal of the month for generating Leads and SEO can help you accomplish this goal.
You can define your SEO strategy by studying the data analytics provided by Google. Once you are done analyzing the demographics, you know who your target audience is and further customize the tone, content and the style of writing.
This change will make your audience more connected with the business and understand it deeply. It further motivates them to get connected with you easily.
SEO Build Brand awareness:
A top ranking site helps you gain trust from your client. A well-defined SEO marketing strategies may not result in a lead instantly but it definitely builds a connection with the future client.
Once you are on the top of the search results, you earn a spot on their list. A good SEO offers you a chance of expansion and generate more revenue.
How does SEO work?
Understanding and implementing SEO was quite a muddled task earlier. SEO is an umbrella term and you can optimize the business site adopting the following factors:
-
- Site audit
- Site audit gives you the scope of improvement. You can evaluate the site and the current ranking and work upon the areas where refinement can be done.
- Keyword researchThe SEO team needs to investigate the relevant keywords to your business. You can check the keyword that the competitors are using and improve upon it.
- Site optimizationOnce you are done with the site audit and have the list of relevant keywords in hand, it is the time now for optimizing the site.Optimizing the site means, updating the title tag and meta descriptions, addition of target keywords, page speed improvement, easy website navigation and more.
- Re-optimization
Once the business is set with an online presence, you should not leave it. It should continuously be optimized so that there is no decay in the position.You have to generate new content and optimize the old one.
How does an SEO agency help the business?
A Digital marketing agency performs all the task for you. It helps in site auditing, site optimization, keyword research and all.
It allows you to only focus on business growth while the rest of the things are handled by them.
How much should a company invest in SEO?
The cost depends on the optimization services you choose. An average of $350-2000 per month can be the cost of SEO services in USA.
The only thing to remember while choosing the agency is selecting an experienced one.
Unfortunately for any business, there is no quick trick to SEO and rank on the top. You need to be patient enough and wait for the results. If you have not yet started, it is the right time to start it today and reap the maximum benefits tomorrow. Do now worry, enjoy the whole process of site optimization.
