Are you maximizing the potential of email marketing for your Shopify store? Email marketing is a robust tool for driving sales, retaining customers, and building brand loyalty. Integrating with your Shopify store has turned out to be a game-changer in your marketing strategy.
Let’s dive into the steps to seamlessly integrate email marketing with Shopify and discover how this dynamic duo can help grow your eCommerce business. Make sure to read this thoroughly before opting for Shopify development solutions:
Shopify Email Marketing Vs Other Platforms: Comparison of Key Features
|
Feature |
Shopify Email | Mailchimp | Klaviyo |
Constant Contact |
| Integration with Shopify | Native integration, seamless access to product catalog and customer data | Requires third-party app, limited native integration | Strong integration with advanced eCommerce features | Requires third-party app, limited native integration |
| Ease of Use | User-friendly, designed specifically for Shopify merchants | User-friendly, extensive tutorials and support | Advanced features may require a learning curve | User-friendly, extensive tutorials and support |
| Pricing | Starts with the free tier, the additional cost per email sent beyond the free limit | Free tier available, pricing based on the number of subscribers | No free tier, pricing is based on the number of subscribers and emails sent | Free trial available, pricing based on the number of subscribers |
| Email Templates | Pre-built templates, easy to customize | Extensive library of customizable templates | Extensive library, highly customizable | Extensive library of customizable templates |
| Automation | Basic automation features (welcome emails, abandoned cart emails) | Advanced automation workflows | Advanced automation workflows with extensive customization | Basic automation features |
| Personalization | Personalization options based on customer data | Personalization based on subscriber behavior and data | Advanced personalization with robust data segmentation | Personalization based on subscriber behavior and data |
| Analytics and Reporting | Basic analytics and reporting features | Advanced analytics and reporting | Advanced analytics and reporting with detailed insights | Basic analytics and reporting |
| Customer Support | Email and chat support | Email, chat, and phone support | Email and chat support, extensive documentation | Email, chat, and phone support |
Steps Involved in Integrating Email Marketing with Shopify
Now, let’s explore the most important steps you must follow for integrating email marketing with Shopify. Read on this before you approach a professional Shopify development company:
Step 1# Login to Shopify Admin
- The first and most important step involved in integrating email marketing in Shopify is logging into your Shopify Admin Dashboard.
- Now, consider tapping on Apps that you can find from the left menu sidebar.
Step 2# Install the Shopify Email Application
- In this step, you need to search for the Shopify Email Marketing App. This will take you to the Shopify App Store. Now, you need to tap on to the Add App.
- After clicking the Add App button, you will be redirected to your Shopify Admin dashboard. Then, all that you need is to click the Install App button.
- Now, you will see that the Shopify Email app is now successfully added to your Shopify store.
Step 3# Craft an Email Campaign
- The subsequent step involves clicking on Create Campaign.
- Now, it is time to choose your desired template for sending emails to customers.
- After that, you need to enter the subject line, recipients, and preview text. You can also edit the template to cater to your unique requirements, adding or removing sections and changing colors as required.
Step 4# Come Up with Automated Emails
- In this step, you need to click on the Create Automation option.
- Now, you should make sure to select your criteria to craft email automation. You can even tailor the email automation depending on your unique needs.
- Thus, it allows you to effortlessly target customers and also send them automated emails.
Shopify Email Marketing Best Practices to Follow
As a Shopify store owner, you should be clear about the Shopify email marketing best practices that you should focus on following to ensure the success of your business. So, let’s find out in the following section:
1. Leveraging Double Opt-In Email Sign-Up
Whenever any prospective customer, site visitor, or past buyer considers signing up for your mailing list, they are providing you permission to establish communication with them. When compared to single opt-in, double opt-in email sign-up typically possesses an extra confirmation step that helps in making sure that you have someone’s permission to send them emails.
So, by sticking to this specific method, it is possible to successfully prevent instances of fake sign-ups. Not only that, but it also helps make sure that you effectively comply with anti-spam regulations along with certain laws such as GDPR. To uncover further details, all that you need is to choose professional Shopify development services that are typically offered by certified Shopify experts.
Below is discussed what double opt-in email sign-up appears when put in action:
- A website visitor focuses on filling out a sign-up form on a particular landing page on your site.
- They get an email that confirms their sign-up for typically your mailing list.
- Once it is confirmed, they officially become a subscriber who has opted in for receiving emails.
2. Refrain from Employing a No-Reply Email Address
With a direct line to the inbox of a subscriber, email marketing is considered to be an opportunity by employing which you would be able to build a robust relationship with your readers. However, in this case, it is vital to keep in mind that the type of email address you make use of can affect this relationship. So, as an email marketing best practice, you should refrain from employing a no-reply email address. Instead, it is a good idea to go for a valid email address that subscribers can actually respond to. Here is given detailed comparison between these two:
|
Aspect |
No-reply Email Address |
Valid Email Address |
| Setup for Receiving Emails | No | Yes |
| Typical Structure | [email protected] | [email protected] or [email protected] |
| Recommended Use | Transactional emails (e.g., confirmations, password resets) | Regular emails to subscribers |
| Interaction with Subscribers | Not set up for interaction | Set up for interaction and responses |
| Encourages Engagement | No | Yes |
| Customer Support | Not suitable | Suitable for customer support and feedback |
| Personalization | Impersonal | Personal and engaging |
It is important to keep an eye on your business’ inbox for incoming emails and ensure timely responses. As your company expands, you should configure your inbox to filter out out-of-office auto-responses and automatically forward subscriber replies to your customer service team. Personalized emails foster engagement and feedback from your newsletter subscribers, which can provide valuable insights for your business and improve your email delivery rates. If you need any related aid, all that you need is to choose the best Shopify web development services.
3. Focus on Sending a Welcome Email
After a customer opts in to receive emails, it is crucial to send a welcome email to establish an early connection and set expectations for what is ahead. Welcome emails typically boast an average open rate of more than 86 percent, which contributes to making them a valuable opportunity.
A vast majority of Shopify email marketing services, which entails Shopify’s built-in marketing automation, allow you to send an automated welcome email to new subscribers. In this regard, it is important to make sure that your welcome email is evergreen and consistently relevant to new subscribers. Make sure to hire Shopify experts in order to achieve the best-in-class outcomes.
Below are given a few effective strategies following which, you can make your first email to a new subscriber impactful:
- Make Sure to Introduce Yourself and Your Business: A welcome email is considered to be a great opportunity in which you would be able to build a connection with your new subscriber. In this regard, all that you need is to share a bit about yourself and the true story behind your company. You can even take them behind the scenes from the idea inception to the launch. Also, you can consider adding personal touches, such as a photo of your team along with a handwritten signature. This way, you would be able to craft a more intimate and engaging experience.
- Consider Sharing Your Best Content: In case, your email marketing strategy entails providing valuable information and tips, there are chances that your new subscribers might miss out on your previous content. So, one of the best things that you can do is to employ a welcome email to highlight some of your most popular newsletters or articles. So, this curated list can help new readers catch up and see the value you offer.
- Offer a Discount or Promotion: A lot of businesses attract email sign-ups by offering them a promotional discount, like 10 percent off the first order. But, it is important to ensure that you fulfill this promise in your welcome email by providing a discount code and suggesting some products they might enjoy. Alternatively, you should never miss the chance to surprise your new subscribers with an unexpected discount. It will help in bringing a sense of delight and excitement.
Your initial contact with a subscriber is undoubtedly a valuable opportunity that should never be wasted. So, all that you need to do is to set a clear intention for your welcome email to ensure it aligns with and supports your business goals. You can hire Shopify developers,in case you are struggling to implement any of these tips.
4. Tailor Your Emails
You should focus on building a strong connection with your subscribers which is possible by personalizing your emails. It also helps in maximizing value. One of the easiest ways to add a personal touch is by addressing subscribers by their names and employing email marketing platforms that dynamically incorporate tailored information into your emails.
However, this is just the beginning. In this regard, you should make sure to choose an email marketing platform with advanced automation features. It will allow you to create an email experience that feels uniquely tailored to each subscriber. If you are struggling anywhere, you can approach professional Shopify expert developers.
- Website Browsing Emails: By using an email marketing platform that integrates with your website, you would be able to send personalized emails that are based on the browsing history of a subscriber, provided they opt-in to website cookies. For example, if a visitor browses an online store and clicks on items without making a purchase, an automated email can remind them of these items.
- Abandoned Cart Emails: When customers add items to their cart but do not complete the purchase, you can send automated abandoned cart emails to remind them to finalize their purchase.
- Birthday Offer Emails: You can collect birthdays through your email subscription forms and send celebratory offer codes on a subscriber’s birthday as a special gift.
- Product Purchase Education Emails: After a specific purchase, you can send emails that provide helpful information and tips on how to get the most out of your new product.
Personalization lets you send “just in time” emails, offering subscribers a customized and engaging experience.
Final Thoughts
Ready to take your Shopify store to the next level with email marketing? Integrating email marketing with your Shopify store can significantly boost your eCommerce success. By following the best practices and leveraging the unique features of various email marketing platforms, you can create personalized and engaging experiences that drive sales and foster customer loyalty.
Embrace email marketing as a key component of your Shopify strategy and watch your business thrive. Whether you choose to hire Shopify developers for a customized email marketing app or partner with a Shopify SEO expert, investing in email marketing for your Shopify store is a step towards achieving your business goals.
