About the Client and Industry
Nina’s jewellery is inspired by the breathtaking landscapes of Western Australia. Their master jewellery designers craft unique pieces that capture the beauty of pristine white sands, turquoise waters, age-old forests, and the raw wilderness of the Kimberley region. Celebrating the riches of Australia, designs feature Australian diamonds, Broome and South Seas pearls, and Western Australia’s pure gold. To find the best-crafted jewellery, By leveraging cutting-edge technologies and innovative strategies, the project sought to drive sustained growth and competitiveness in the dynamic jewelry market. We have developed an e-commerce store for B2C and B2B buyers using Magento and Shopify platforms respectively.
Problem Statement
- Needed an online marketplace to boost sales and reach new customers.
- Traditional customer, product, and order management methods were inefficient.
- Lack of inventory management created difficulties.
- Needed a proper delivery chain for timely product delivery.
- Marketing and customer support needed improvement.
Challenges
- Client sought an omnichannel e-commerce solution catering to diverse customer segments.
- Needed separate platforms for B2B and B2C operations.
- Required a robust tool for inventory synchronization.
Solution Delivered
- Developed dedicated B2C and B2B platforms using Magento and Shopify.
- Integrated an Advanced Retail Management System (ARMS) for inventory synchronization.
- Enabled automatic product synchronization with the Catch marketplace.
- Implemented Dotdigital for marketing and customer engagement.
Results
- Shopify Plus B2B store saw a 40% increase in transactions.
- Magento B2C website had a 30% rise in traffic and a 25% increase in sales within three months.
- Established a robust digital presence and sustained business growth.
