In 2018 as per Statistica, global mobile app revenues were approximately 365 billion U.S. dollars and as per their estimates, the mobile app revenue will plunge to more than 935 billion U.S. dollars in 2023. Imagine an independent business trying to scale and increase sales via traditional modes of selling rather than opting for a retail mobile eCommerce app. We are of the opinion that to gain extra mileage in your business and to stay ahead of the competition an online retail space presence is a must-do.
Due to modern technology, mobile ecommerce is catching up with retail businesses be it small and medium enterprises or big giant businesses, however, still a lot of them think conventionally and are unaware of the potential of Mobile Apps. But it is extremely necessary for them to understand that mobile apps help you reduce marketing expenses at the same time help you expand your audience base in a very short span of time.
To put things into perspective we have enlisted below the top 5 reasons why any businesses must opt for mobile eCommerce apps and increase their revenues.
1. Brand recognition
It is rightly said that businesses can bond with the customers over eCommerce apps building a strong connection and favorable engagement with the customers. An app can be seen as branding or as a mini advertisement opportunity for the right audience. We feel that gone are the days when businesses preferred interacting or influencing the customers with TV ads billboards leaflets brochures or newspaper ads. eCommerce mobile apps have become the most preferred and interactive relationship between businesses and clientele.
A smart mobile app with all the necessary features and add-ons is something that will create a long-lasting impact on end-users. The ultimate customer experience will definitely increase the urge to re-use the mobile app again and again.
Any updates about the brand can easily be conveyed to the customers by means of ‘Push-Notifications’ – this enables the company to maintain a brand reputation and engagement.
Mobile eCommerce apps can draw potential customers and increase the popularity of your company.
2. Conversions
Despite the fact that making an app is a highly time-consuming affair based on the tailored content specific to the preferences of the user, an app is capable of satisfying customers’ needs and increasing revenue notably. The association is quite clear-cut: a great mobile app with the right concept and functionality will fetch more consumers. More users will result in more orders, which means your profits are going to escalate.
Some worth adding to motivate sales from your eCommerce app is to include:
- Adding products to a shopping cart which can be saved to be purchased later and Making wish lists for favorite products
- Push Notifications of discounts, offers, deals, app updates, And many more.
This will certainly result in an increase in sales because of higher conversion rates and thus the revenue will increase.
3. Direct B2C Platform:
Thanks to the ever-increasing use of mobile phones and tablets we have ushered into the ‘Mobile App’ era resulting in 24*7 direct contact with customers. It is pertinent to understand that mobile apps are now well-known as more accessible and user-friendly in comparison to a websites.
The advantages of using a mobile app are unending and it gives us a different virtual retail experience. Having eCommerce mobile apps can give buyers convenient access to the products anytime, anywhere and every single minute of the day as per their preferences.
Further, eCommerce mobile apps can exclusively offer deals, discounts, and coupons to the user effectively contributing to a delightful retail experience. On a general note, a strong sense of steady and consistent connection can be built with customers by creating eCommerce mobile apps.
4. Loyalty towards the Brand
Just at a tap of the finger, mobile eCommerce apps can present an ultimate immersive experience based on the user’s interests, likings, behavior, locations, etc making the user-centric approach lure the customer to fall in love with the mobile eCommerce app. This way you can provide more value to the customer and they will reciprocate by being loyal to your brand as well as an app. Hence the more interested and pleased customers are with your products and app, the greater the increase in your loyal customer base.
It would be an amazing idea to incorporate rewards points to exclusive app subscribers which motivates the customers to buy from the app.
5. Data Collection & Analytics
Presently, mobile eCommerce apps enable brands to collect and track users’ information and data connected to the user, such as age, sex, buying history, preferences, and reviews. This data tends to increase the features and productivity of the mobile app by incorporating changes accordingly.
Moreover, based on collected data the business can advertise and communicate better!
Conclusion
In conclusion, more and more people are switching to using mobile phones and in turn mobile eCommerce apps for their day-to-day requirements. Hence, as a business be it small scale or large, it is never too late to build an eCommerce mobile app for your target audience. Selling your products over an app would certainly prove to be a revenue-increasing advantage for you in the longer run.
