360-degree product view: benefits in E-Commerce

Do you want to view the product realistically on a website? Are you interested in seeing products by rotating them? Don’t you feel like saving your time to market? You can! By using 360-degree product viewers it is possible. You can use this amazing tool for shopping from online stores without any worries regarding product details. Product 360 is a software tool which is used in e-commerce websites to view any product by rotating on its axis. It allows zoom-in, swiping and scrolling of the product. It allows customers to get a realistic look and feel of the product. This product viewer can enhance a customer’s e-commerce experience.

Moreover, e-commerce is growing rapidly in this era of digitalization, this 360-degree viewer can be incredible for its growth. A 360-degree product viewer in e-commerce allows the customers to view the product in the way they want within an axis. A customer can buy any product without trust issues.

Furthermore, this product viewer can improve the experience of the customer in e-commerce. Also, this helps retailers to grow their business in e-commerce. So, it can be said that this tool provides benefits to both buyers and sellers.

360-degree product viewer stats in E-Commerce

It provides many benefits to customers and sellers such as:

• Lower Product Returns – Returning products is a major issue and time-consuming process. It has decreased product returns by 4.7% approximately.
• Increased sales – There are likely 30% more products which have been purchased(according to a report by Threekit.
• Increased page view time – It is estimated that there is a 17% increase in the duration of page view time. This shows that customers like to view products in a 360-degree view.
• Decrease in bounce rate – Approximately, there is an 8.3% lower bounce rate on the websites as customers are attracted to view the products.

What are the major benefits of a 360-degree product viewer in E-Commerce?

• Customer Satisfaction

  A 360-degree product viewer improves the experience of online shopping for a customer as they can see product details properly. Studies have shown that 95% of customers prefer 360-degree product visuals over other formats such as photos and videos.

• Less product returns

  This technology helps customers view the product in a realistic way, clearing doubts regarding the product details and reducing the chances of return. This is beneficial because product returns make a lot of loss in cost and even time.

• Saves market time

  Customers do not need to go to the market as they can view the product from anywhere just by using mobile phones and laptops in any way they want to view it with the help of a 360-degree product viewer. This saves the market time of the people and also intends to explore more in less time.

• Interactive online stores

  A 360-degree product viewer enables users to rotate, swipe and scroll the product from an axis, which gives a realistic look to the website. This makes the stores interactive and attracts more customers which is beneficial for retailers.

• More customer engagement

  With a 360-degree view, customers can feel like buying from traditional stores and hence increase the number of customers in the online store. Also, 70% of the customers prefer 3D images for view rather than static images. This could also be a reason to attract more customers.

• Increased sales

  A 360-degree viewer can be the reason for increased sales for the E-Commerce store as customer engagement is increasing.

What makes it a worthy investment?

In this leading generation of technology, where the public is addicted to using digital resources rather than traditional methods, investing in 360-degree product viewers will give maximum profit to the retailers and make their online stores interactive which would be the reason to attract more customers.

• The statistics and its benefits prove that it is an investment which profits both buyers and sellers.
• The e-commerce sellers who integrate product 360 viewers are likely to get more customers in comparison to 2D image viewers.
• It has changed the marketplace with its amazing features.
• The public has changed their opinion about online stores and is more willing to buy from these stores.

How does a 360-degree product viewer function?

A 360-degree product viewer requires a set of still images in a series such as 24/36/72 still images in a sequence to get the image from every angle. This helps to get images from every angle to get a 360-degree view of the product and hence these images are merged to get a 360-degree view. It all depends on good photography skills which are required to achieve quality images for a 360-degree product view.

Applications of 360 product viewers

There are many areas in which this tool is utilized. Some of the fields are as follows:

• E-commerce –  This is the most common field in which 360-degree viewing is used nowadays. It helps online sellers to showcase their stores interactively and grow online. 
• Education – It has resulted in an amazing tool in the field of education. Many organizations use 360-degree viewers to show models which intends to help students to understand more frequently. 
• Product designs and prototypes – The designing of the product is a crucial step which is responsible for the outcome, product 360 helps a lot in this process. Designers use this tool to view the prototype of the product. This reviews the mistakes and modifications required in the product design. 
• Land and property sector – 360-degree product viewer provides the visualization of the properties. This intends to gather more customers as the visualization helps them to get a view of the property getting ready in the future.
• Travel – This digitalization has come up with the new idea of presenting places in a 360-degree view which clears the doubts of visitors and guides them to know about the place in a digital way. 

360-degree product viewers: A game-changer for E-Commerce platforms

The product 360 viewer has raised the demand for the technologies which are utilizing this incredible software tool. In the marketplace, it is getting more and more integrated. It is revolutionizing e-commerce in a whole different way.

The 360-degree product viewers are available for most of the technologies used in e-commerce. There are different product viewers which provide the functionality of a 360-degree view. These viewers can be different for different technologies or can be similar for some.

Some of the technologies in which Elsner provides services are Magento Development, Shopify, WordPress, Node.js and Bigcommerce. These technologies use product viewers in their e-commerce websites in different ways. In Magento, extensions like “Magic 360 for Magento”, “360 product viewer” and “Webrotate 360” are used to add this functionality to the product pages. WordPress uses different plugins such as “Magic 360 for woocommerce”, “SR Product 360 degree view”, “Webrotate 360” and “Woo-commerce 360 for images”. These plugins are available in the WordPress plugin repository. 

Whereas, Shopify and Bigcommerce consist of different apps in the app store for 360-degree viewers apps like “Magic 360 for Magento ” and “Sirv” for Shopify and  “Magic 360 for Bigcommerce” and “360 Product Spin” for Bigcommerce are integrated to add this functionality. 

In Node.js, a 360-degree product viewer can be added with npm search. The different viewers that can be used in Node.js are “360 javascript viewer”, “Js-Cloud Image- 360 view” and many more keywords are used in npm search. A 360-degree product viewer can also be created using Node.js in the backend. Other than this there are many other technologies which use this product viewer. Some examples of React, CSS and jQuery, PHP and many more. 

Get a realistic view of your online store with a 360-degree product viewer!

Ultimately, a 360-degree product viewer is an incredible software tool for E-Commerce as its features offer a lot of advantages to the customers as well as to an online store. It gives a realistic look and feel to the customers in digital mode. It plays an important role in the innovation of technology. This tool also provides an amazing experience to the customers or users. Elsner provides many services, one of them is to integrate 360-degree viewers in e-commerce websites. If someone is willing to develop a website with this feature then Elsner’s developers will develop a website according to it.

Moreover, its versatile nature is the reason it fits very easily with almost all technologies for E-Commerce. As Elsner Technologies provides services for different technologies like Magento, Shopify etc it gives a way for clients to get several categories for the required E-Commerce platform design. 

Overall, a 360-degree product viewer offers a solution to win customer’s trust and also enhances the customer experience of buying from a marketplace. For this, Elsner provides this solution by developing an interactive e-commerce platform for their clients. At last, in this leading generation of technology where digital transformation is going on, this tool is likely to grow rapidly in the upcoming future of E-Commerce.